Publica aims to bring the publishing economy into the blockchain revolution. Publica's platform will host book crowdfunding, online marketplaces (ecommerce), apps, ereaders and ewriters doing double-duty as digital wallets. READ tokens represent books you own so theyâ€™re property backed by the blockchain. Smart contracts and RIGHT tokens will back the automated performance of agreements like derivative rights for movies, games, sequels etc. Publicaâ€™s ecosystem is the multi-sided economy of publishing including service-providers like illustrators, editors, marketers, retailers etc., so they can benefit from the platformâ€™s network effects.