Currently there is no customised monetisation for virtual reality & augmented reality (AR/VR) content and worlds. Gaze Coin is a blockchain token / unit of exchange between content owners, advertisers and consumers measured by 'gaze control' / eye tracking. By measuring 'gaze, Gaze Coin is able to create a model for advertising in VR / AR worlds that is at the heart of how mixed reality worlds are created and consumed.